No “Ordinary” Love


This is no ordinary love

No ordinary love

When you came my way

You brightened every day

Sade – No Ordinary Love



How the brand presents itself :

Clinical Formulations with Integrity.

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”.

All DECIEM products, across all brands including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, benzalkonium chloride, coal tar dyes, formaldehyde, mercury, oxybenzone. If you have questions about any ingredient that we use, please reach out to us and our lab will provide a response.

DECIEM does not test on animals and does not pay others to do so. For this reason, none of our brands are sold in mainland China since such sales require animal testing for registration purposes.

I had actually first heard of The Ordinary through Wayne Goss’ videos on Youtube. He seemed so passionate and enamored with the brand that I got a bit curious. The claims of clean formulations at a very reasonable price made me go have a look, and boy was it love at first sight!

I loved the nerdy feel of the website, loaded with explanations and whys and how-tos of each product and even a breakdown by ingredient! A blessing!


Because we focus on the *Who* and *Why* on this blog, I researched the man behind the brand.

Brandon Truxae a handsome young man, is the founder of DECIEM the umbrella company for other sister brands to The Ordinary, namely NIOD, HYLAMIDE, CHEMISTRY BRAND, STEMM, FOUNTAIN etc…

When asked about the motivation behind his brand creation, his answer was :

I had no interest in beauty products when I was studying computer science; in fact, I used to lather soap bars in my hand to form a shaving “cream”.

I had a co-op term as a software developer at a beauty company’s laboratories and, quite bluntly, became angry at how dishonest and unscientific everything in beauty was. In the world of software, everything is black or white, 0 or 1 quite literally.

In the world of beauty, everything seemed and seems like a grey promise. A combination of anger and passion from that experience has brought me here.

Furthermore, what struck me in other interviews I had read of him was his wish on educating the public on what they were putting on their faces, and this is something very well communicated throughout their website and Instagram page. Though intimidating at first, I think anyone can quickly adapt and understand the theory behind each product and better comprehend how it interacts with the skin. Their skincare regimen chart is fantastic to help you figure out the order of your routine (what goes when), product by product.

What is not to love? A functional, no-nonsense approach to an industry that has been confusing and straight on deceiving people for decades.

I feel good about buying The Ordinary’s products because the alignment in values is clear. Not only do they provide good clean products (seriously, there’s not much to say about their ingredients lists) but they also make their content information-heavy to educate us more about what we are putting on our beautiful skins. I particularly love their message on acids which is, in short, do not abuse it. Yes, acids as exfoliants are exciting because they do give results but are very easy to abuse of and the damage they may cause would be worse than what you were trying to manage in the first place.



Well, as you can see, I have many of the Ordinary’s products. In general, I think The Ordinary’s products are a hit or miss. Of course, what works for me won’t for you and vice versa, veni, vidi, vici etc…

I live in Switzerland and have ordered twice from the website. It took about 2 weeks to get to me. Fortunately for me, my brother was in Toronto when the Toning solution was (again) out of stock so he bought them for me over there. On the picture above, I have selected my favorite ones, from the bottom and clockwise.

  • Glycolic Acid 7% Toning Solution: This is a watery exfoliating toner. When I first started using it my skin tingled a lot. After 3 months of use, I can positively say that this product has changed my skin for the better as it provided excellent gentle exfoliation. It has a very mild *plant/root* scent that could be from the ginseng in it. I use it 4 to 5 times a week after cleansing my face. Will repurchase 100%.
  • AHA 30% + BHA 2% Peeling Solution. Holy mother of exfoliating acids. DO NOT, I repeat, D O N O T use this if you have never experimented with acids before or have sensitive skin. The brand itself repeatedly warns about the danger of over-exfoliating as I have said previously. It is so seriously concentrated that it is not sold in some countries, seriously! But Oh my Lord it works like magic. The first time I applied the peeling, I was almost in tears because of how tingly it was and thought that it was burning my skin. A sheet mask, camomille tea and mommy hug later though I was calmed enough to notice how smooth my skin looked, this was nothing compared to what I woke up to. I woke up to the smoothest, plumpest, cleanest looking skin I had ever seen on myself. I use it once every two weeks. Apply on dry face after cleansing, leave it for 8 minutes and wash off with lukewarm water. I always follow with a soothing mask (usually aloe vera derived). Will repurchase 100%.
  • Niacinamide 10% Zinc 1%. I was initially very skeptical towards its claim to address hyperpigmentation as I was very disappointed by the Alpha Arbutin serum.  The main ingredient, niacinamide (or vitamin B3) is a well-used ingredient to address hyperpigmentation. Zinc, on the other hand, balances the production of sebum. After using it for 3 months though, I can really see the results as my PIH has cleared and my skin tone is closer to being unified! You get 2 serums into one with this one as it also delivers a good dose of hydration. Even though I did enjoy it, I am not sure about repurchasing because so many products in my routine already have niacinamide and do a good job at fading my PIH.
  • Buffet serum. Hydrating and full of beautiful peptides to combat signs of aging. Since using it, my dehydrated, cracked and crunchy face has blossomed into a baby bottom. So full, so smooth. Will repurchase 100%.



I haven’t been this enthusiast about a brand for a long time. I believe in DECIEM’s alignment with their values and I think it does show in every step of their work. I have not found information on sustainability impact of the brand yet but I guess part of it can be explained by its relatively recent incursion on the market. Communicating on this aspect, as well as presenting the teams behind the products’ developments,  would be an excellent way to bring even further their message of excellence cosmetic at a fair price for everyone.


I definitely recommend buying the Ordinary’s products because the vision of the company has human respect at its core by providing clean formulated and fair priced products to the market, with no gimmicks.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s