“Cause you get the message
yes, you get the message
no, you know exactly what I’m dreaming
when stars are brightly gleaming
like no one in the world
the whole wide world
you understand me”
Sam Cooke, You Understand me
That’s how I felt the day I discovered Weleda.
After living ignorant and almost ashy for 10 years in Switzerland, I discovered Weleda. For the sake of this blog, we will focus on the cosmetics, but Weleda also carries a health-related line that I will not comment on since I haven’t used it.
How is the brand perceived and what drives the buyers to … well, buy ? I believe it’s the values, the promises and the quality. Weleda sells Good goods.
Let me explain.
The brand has managed its image so well that when one thinks of natural Swiss made cosmetics, it is the first thing that comes to a Swiss mind. From the website design, the product lines, to the packaging, simplicity and self-care are what is being emphasized.
One other element is the emphasis on YOU. You the customer feel empowered to be a part of the Weleda family because you share the same values, you feel good because you are making the right choice by buying and using such good products, you are contributing to a better world!
Many brands will claim that they cares about their customers, but what they would really mean is that they care about your wallet.
I am not naive enough to think that Weleda is a philanthropic company putting out good product for the sake of peace in the world, but it has truly managed to convey the image of a value-based company, focused on people (inside and outside of the company).
It actually becomes clear why the human plays such an important role when you know that the founder of the company, back in 1921, is Rudolf Steiner who is also the founder of the anthroposophical movement. Anthroposophy is a philosophy that postulates that the human being can understand and apprehend reality using senses, reason and spirituality. It is a conception of life that has a social objective that aims at societal wellbeing and harmony.
I went through their 2016 sustainability report and was amazed to see the emphasis put on people inside the company and the social responsibility objectives.
By now you might have understood that I am a Weleda fan. Even though I do not only use their products, it is one of the only brand that I will truly trust to spend my money on knowing I am actually bettering lives.
I have found in Weleda a brand that reflected my idea of social sustainability, self care and clean formulation of products!
I will not do an in-depth review of the products I have used but I will give a general idea.
Cost : Weleda products are not extremely expensive, yet not cheap. Average product price would be 15.- ( or 17 to 20 USD).
Availability : In Switzerland, pretty much everywhere. Otherwise, on their website.
Effectiveness : surprisingly effective for a “natural” brand, does exactly what it promises with the added promise of caring for your body and the planet.
Commitment to sustainability : social and environmental.
Grade : 9/10.